The purpose of marketing research is to inform an organization about customers' needs and desires, marketing opportunities for particular goods and services, and changing attitudes and purchase patterns of customers.

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Marketing research is conducted to gather information about customers' preferences, buying behavior, and market trends. This helps organizations make informed decisions about product development, pricing, promotion, and distribution strategies to better meet the needs of their target customers and gain a competitive advantage.

The Purpose of Marketing Research Is to Inform an Organization