The main difference between marketing research and a marketing information system is that the MIS is an information-gathering process for specific situations whereas marketing research provides continuous data input.

Question

Quizplus · Accepted Answer

The statement is incorrect. Marketing research is typically conducted for specific projects or campaigns, whereas a marketing information system gathers and analyzes data on an ongoing and systematic basis for the purpose of strategic decision-making.

The Main Difference Between Marketing Research and a Marketing Information