Wendy Simmons is a marketing consultant for Top Research Inc., and often recommends ______ focus groups, which are more convenient for participants and enable a company to gather data from large and geographically diverse groups in a less intensive manner than traditional focus-group interviews.

Question

Quizplus · Accepted Answer

The question is referring to a type of focus group that is more convenient for participants and gathers data from large and geographically diverse groups in a less intensive manner than traditional focus-group interviews. These are characteristics of online focus groups, making option A the best choice. Analog refers to non-digital methods, while streaming and experimental are not relevant to the question.

Wendy Simmons Is a Marketing Consultant for Top Research Inc