Strategic planning requires ________________ to facilitate the process of assessing opportunities or threats from competitors.

Question

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Strategic planning involves identifying and analyzing competitors to assess their opportunities and threats. Marketing research can help gather the necessary information for this analysis, such as competitor strengths and weaknesses, market trends, and consumer preferences. Internet surveys, marketing analytics, international marketing, and consumer data may also provide useful insights, but marketing research is the most direct way to gather competitor information.

Strategic Planning Requires ________________ to Facilitate the Process of Assessing