Annabelle works at a cosmetics firm. Her firm wants to conduct a survey to get feedback from respondents across the United States. The cosmetics firm does not want to spend a great deal of money, but it did authorize Annabelle to include a small incentive as a way to increase the survey response rate. The survey it plans to send out assures consumers that their answers will remain anonymous. What type of survey is the cosmetics firm most likely to use?

Question

Quizplus · Accepted Answer

A mail survey would be the most cost-effective option for a nationwide survey. Including a small incentive can help increase the response rate, and assuring confidentiality can also encourage participation. In-home interviews, telephone surveys, and shopping mall surveys would all require more resources and expenses. Observation is not a suitable method for this type of survey seeking feedback from consumers.

Annabelle Works at a Cosmetics Firm