A segmentation variable is used to group smaller markets into one larger market.
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Q1: Demographic characteristics are commonly used to segment
Q2: The term market density refers to the
Q4: Motives can be used to segment markets.
Q5: A market is a group of people
Q6: Lifestyle analysis focuses on people's activities, interests,
Q7: An undifferentiated targeting strategy does not target
Q8: The ways in which customers use a
Q9: Lifestyle is a product-related variable.
Q10: Family life cycle is a psychological dimension
Q11: One condition for effective segmentation is that
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