One problem with using psychographic variables for segmentation purposes is that they are difficult to measure accurately.

Question

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Psychographic variables are based on attitudes, values, interests, and lifestyles, which can be difficult to measure accurately. This is because these variables are subjective and can vary from person to person. Therefore, it can be challenging to obtain reliable and consistent data when using psychographic variables for market segmentation.

One Problem with Using Psychographic Variables for Segmentation Purposes Is