In the breakdown approach, the marketing manager measures company sales potential by estimating how much of a product a potential buyer in a specific geographic area will purchase in a given period, multiplying the estimate by the number of potential buyers, and adding the totals of all the geographic areas considered.

Question

Quizplus · Accepted Answer

The described method is the buildup approach, not the breakdown approach. The breakdown approach starts with the overall market potential and breaks it down into segments.

In the Breakdown Approach, the Marketing Manager Measures Company Sales