Walmart sells numerous products, including packaged food, produce, automotive maintenance services, eyeglasses, clothing, and toys. Walmart advertises itself as a store where "we save people money so they can live better," focusing on its low prices as the customer's most important need. Walmart's advertising appears to use a(n) _____ strategy to a market that is _____.
A) undifferentiated; homogeneous.
B) undifferentiated; heterogeneous.
C) differentiated; homogeneous.
D) homogeneous; differentiated.
E) heterogeneous; undifferentiated.

Question

Quizplus · Accepted Answer

Walmart's advertising strategy of focusing on low prices appeals to a wide range of customers with similar needs (saving money), making it an undifferentiated strategy targeting a homogeneous market.

Walmart Sells Numerous Products, Including Packaged Food, Produce, Automotive Maintenance