Subaru is producing a new seven-passenger van with all-wheel drive. Which of the following would be the best variables for segmenting the market for this new model?
A) Gender and age
B) Geographic location and family life cycle
C) Income and geographic location
D) Family life cycle and gender
E) Geographic location and gender

Question

Quizplus · Accepted Answer

The best variables for segmenting the market for a seven-passenger van with all-wheel drive would be geographic location and family life cycle. Geographic location would be important because areas with more inclement weather would have higher demand for all-wheel drive vehicles. Family life cycle would be important because larger families would be more likely to need a seven-passenger van, and their needs and preferences would differ from smaller families or individuals.

Subaru Is Producing a New Seven-Passenger Van with All-Wheel Drive