Seller Company sells small refrigerators. It usually sells these refrigerators to hotels and offices. However, sometimes its customers choose to buy their refrigerators because they do not have a lot of room for a full-size refrigerator in their houses and apartments. Its primary market is the _____________ market, but it also sells to the _____________ market.
A) consumer; business
B) industrial; target
C) business; industrial
D) business; demographic
E) business; consumer

Question

Quizplus · Accepted Answer

The primary market of the seller company is the business market as it sells to hotels and offices. However, it also sells to the consumer market as some customers purchase small refrigerators for their houses and apartments. Therefore, the best choice is E, which includes both the business and consumer markets.

Seller Company Sells Small Refrigerators