Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?
A) Customers' reactions to marketing strategy can impact the firm's success.
B) All customers are the same when it comes to buying behavior.
C) A firm should create a marketing mix that satisfies customers.
D) It helps the marketer predict how consumers will respond to marketing strategies.
E) The marketing concept stresses that a firm should know its customers.

Question

Quizplus · Accepted Answer

The statement "All customers are the same when it comes to buying behavior" is false. In reality, customers have different motivations and preferences, and understanding these differences is crucial for effective marketing. Therefore, A&F needs to understand consumer buying behavior in order to create products and marketing strategies that appeal to their target audience.

Abercrombie & Fitch Is Developing a Program to Get to Know