In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's
A) awareness set.
B) consideration set.
C) framing set.
D) external search.
E) inert set.

Question

Quizplus · Accepted Answer

The consideration set consists of the alternatives that the consumer seriously considers when making a purchase decision. In this scenario, Jocelyn has narrowed her options to four specific brands, which indicates that these brands are part of her consideration set. The other options do not apply in this situation; awareness set refers to brands that the consumer is aware of but may not necessarily consider, framing set refers to the decision-making criteria used by the consumer, external search refers to the gathering of information about possible purchase options, and inert set refers to brands that the consumer knows of but does not consider.

In Shopping for a New Laptop Computer for Her Master's