Psychological influences that determine where a person purchases products on a regular basis are called
A) convenience responses.
B) patronage motives.
C) shopping motives.
D) pattern responses.
E) routine decisions.

Question

Quizplus · Accepted Answer

Patronage motives are psychological influences that determine where a person purchases products on a regular basis. These motives can be based on factors such as convenience, atmosphere, price, quality, or loyalty. Patronage motives are important for marketers to understand in order to effectively target and retain customers.

Psychological Influences That Determine Where a Person Purchases Products on a Regular