What consumer research method is a means of measuring consumer attitudes by gauging the intensity of individuals' reactions to adjectives, phrases, or sentences about an object?
A) Projective specification
B) Patronage clarification
C) Group interview
D) Attitude scale
E) Depth interview

Question

Quizplus · Accepted Answer

This method is known as an attitude scale, which is a quantitative research method that measures the intensity of individuals' attitudes towards a particular object or concept. This is often done through a Likert scale or a semantic differential scale, where respondents indicate their level of agreement or disagreement with a series of statements or adjectives.

What Consumer Research Method Is a Means of Measuring Consumer