A consumer's buying decisions are affected in part by the people around him or her. Such people and the forces they exert on an individual buyer are called
A) motivational influences.
B) social influences.
C) roles.
D) personality influences.
E) cultural influences.

Question

Quizplus · Accepted Answer

Social influences refer to the impact that other people have on an individual's buying decision. It includes factors such as family, friends, colleagues, and reference groups that exert pressure on consumers to conform to the group's beliefs and behaviors.

A Consumer's Buying Decisions Are Affected in Part by the People