Market researchers for a local bakery determined that Jewish people consume 63% of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.
A) demographic
B) situational
C) subcultural
D) role
E) social class

Question

Quizplus · Accepted Answer

This is an example of subcultural influence because it pertains to a specific cultural group, in this case, Jewish people in New York City.

Market Researchers for a Local Bakery Determined That Jewish People