Beth is looking for a Mother's Day gift for her mom and wants to purchase some type of perfume or cologne. She knows that her mom currently wears a perfume made by Dolce & Gabbana called Light Blue. When she arrives at the perfume counter, she notices that Dolce & Gabbana has several new scents available and a variety of gift boxes that also include powder and body lotion. Beth is trying to decide what to purchase-whether to try a new fragrance or not. Beth is willing to spend time trying the different scents, but since the gift boxes only cost $75, there's very little risk involved. What type of consumer decision will this purchase most likely be for Beth?

Question

Quizplus · Accepted Answer

This purchase is most likely a limited decision making, as Beth already knows her mom's preferred fragrance but is considering trying a new scent from the same brand. Additionally, the fact that she is willing to spend time trying the different scents indicates that she is not making a hasty decision, but she is also not undergoing extensive research or considering a wide range of options. The low cost of the gift boxes also suggests that this is not a high-stakes decision for Beth.

Beth Is Looking for a Mother's Day Gift for Her