Tiffany was surprised at work today with a cash bonus. As the account executives were preparing to leave the office, their district manager distributed $100 bills and thanked everyone for their efforts. Tiffany was incredibly surprised -she had no idea the company would hand out cash as an incentive or reward. She's wanted a certain pair of shoes she saw at the store but couldn't really justify the purchase. However, since she's received this unexpected cash bonus, Tiffany decides to stop by the shoe store after work to purchase the shoes. Tiffany's purchasing decision is influenced by which category of situational factors?

Question

Quizplus · Accepted Answer

Tiffany's decision to purchase the shoes after receiving an unexpected cash bonus is influenced by her mood, which improved due to the surprise bonus, making her more inclined to treat herself.

Tiffany Was Surprised at Work Today with a Cash Bonus