Ultimate consumers are generally more rational than business customers.

Question

Quizplus · Accepted Answer

This statement is actually false. Business customers tend to be more rational in their purchasing decisions as they are motivated by factors such as cost-effectiveness, efficiency, and suitability for their specific business needs. Ultimate consumers, on the other hand, may be influenced by emotional factors, such as brand loyalty or personal preferences.

Ultimate Consumers Are Generally More Rational Than Business Customers