Heritage Wines has national distribution agreements with wineries across the United States such as Cakebread and Robert Mondavi in Napa Valley, California. Heritage Wines receives their inventory from their winery suppliers and makes the wine available to customers-restaurants, bars, hotels, etc., through their sales representatives and extensive catalog. What type of business market does Heritage Wines represent?
A) Reseller
B) Institution
C) Government
D) Producer

Question

Quizplus · Accepted Answer

Heritage Wines acts as a reseller, as they purchase wine from wineries and then sell it to other businesses for a profit. As they do not produce the wine themselves, they cannot be classified as a producer. They do not primarily serve governmental entities or institutions, so options C and B are not applicable.

Heritage Wines Has National Distribution Agreements with Wineries Across the United