The University of New Mexico is an institutional market.

Name: The University of New Mexico is an institutional market.
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Question

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The University of New Mexico is a higher education institution that could be considered an institutional market. It has its own unique characteristics, such as a large student body, faculty, and staff, and a specific set of purchasing needs related to education and research. As such, many vendors and suppliers may target this market to sell their products and services.

The University of New Mexico Is an Institutional Market