Richard is a B2B marketer working for a multinational firm. He needs to identify and locate potential customers in the U.S. construction industry. Richard does not have much time to do this. He also does not have a lot of experience in this area. He wants to get this done as conveniently as possible. Which of the following would best fit Richard's preferences as well as his desire to have the job done accurately?
A) The International Standard Industrial Classification system
B) Industry directories
C) Commercial data services
D) Online directories
E) State directories

Question

Quizplus · Accepted Answer

Commercial data services would be the best choice for Richard as they provide accurate and up-to-date information on potential customers in the U.S. construction industry. Additionally, these services can be accessed quickly and conveniently, which would fit Richard's time constraints and preferences. Industry directories and online directories are also viable options, but may not provide as much detailed information as commercial data services. State directories and the International Standard Industrial Classification system may not be as relevant or practical for Richard's specific needs.

Richard Is a B2B Marketer Working for a Multinational Firm