Lily works in the buying center at a personal protection safety equipment firm. Whenever she needs a certain product, she always orders from Phil. Although other suppliers might be less expensive, Lily has done work with Phil before and trusts him completely to deliver all supplies to the exact specifications. She values this trust and would rather work with Phil than having to take a chance on another supplier who might be less expensive. Which factors are influencing the business buying decision process?

Question

Quizplus · Accepted Answer

Interpersonal factors such as trust and past experience with a supplier are influencing Lily's decision to continue working with Phil.

Lily Works in the Buying Center at a Personal Protection