Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing.

Question

Quizplus · Accepted Answer

Special interest groups and regulatory bodies fall under the category of political and legal forces in international marketing. These forces include government regulations, trade agreements, political stability, and cultural differences that companies need to consider while operating in foreign markets. It is crucial for companies to adhere to the legislation and regulations of foreign governments and address the concerns of special interest groups to avoid any legal or ethical dilemmas.

Special Interest Groups and Regulatory Bodies Are ____ Forces That