If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called

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The scenario described is an example of licensing, where one company (Caterpillar) grants another (a Malaysian operation) the right to use its intellectual property or technology in exchange for a fee or commission.

If Caterpillar Wished to Reach the Market in Malaysia but Was