The Samsung Group sells several different product lines around the world through home appliance and electronics stores. Samsung appliances and electronics have been historically made in Korea, where the company is headquartered. Recently, Samsung has been investigating the possibility of buying land and building a production plant in Tennessee, in the United States. Samsung is now operating as a(an) ______; however, if the plant is built in Tennessee, it will be operating as a(an) ______.
A) exporter; strategic alliance.
B) limited exporter; national marketer.
C) limited exporter; international proprietorship.
D) exporter; multinational enterprise.
E) exporter; global franchise.

Question

Quizplus · Accepted Answer

Samsung is currently operating as an exporter because it produces its products in Korea and sells them around the world. If it builds a production plant in Tennessee, it will then be operating as a multinational enterprise because it will have operations in multiple countries. The other options are not applicable in this case.

The Samsung Group Sells Several Different Product Lines Around the World