Organizations that employ standardized products, promotion campaigns, and prices for all markets are practicing what is known as
A) customization.
B) internationalization.
C) globalization.
D) regionalization.
E) nationalization.

Question

Quizplus · Accepted Answer

The practice of employing standardized products, promotion campaigns, and prices for all markets is known as globalization. It involves the development and implementation of similar marketing strategies across multiple countries, with little or no customization based on local preferences or cultural differences. This approach is most commonly used by large, multinational companies that have the resources and scale to implement a standardized approach across multiple markets.

Organizations That Employ Standardized Products, Promotion Campaigns, and Prices for All