____________________ involves developing and performing marketing activities across national boundaries.

Question

Quizplus · Accepted Answer

International marketing involves marketing activities across national boundaries, and is focused on adapting marketing strategies and tactics to fit the unique cultural, social, economic, and legal conditions of different countries. Globalized marketing refers to marketing that is standardized and consistent across multiple countries or regions, while world marketing and regional marketing are not commonly used terms in marketing. Customized marketing involves tailoring marketing efforts to meet the specific needs and preferences of individual customers or market segments, but does not necessarily involve marketing across national boundaries. Therefore, option A is the best choice.

____________________ Involves Developing and Performing Marketing Activities Across National Boundaries