Which of the following characteristics distinguish online media from traditional marketing?
A) Experience, networking, and personal contact
B) Social networking, personal contacts, control, and salesmanship
C) Addressability, interactivity, accessibility, connectivity, and control
D) Environment, responsiveness, customization, and affordability
E) Dynamic responsiveness, control, friendliness, and attention-getting

Question

Quizplus · Accepted Answer

Addressability, interactivity, accessibility, connectivity, and control are characteristics that are specific to online media and distinguish it from traditional marketing methods. Experience, networking, personal contact, salesmanship, environment, responsiveness, customization, and affordability may apply to both online and traditional marketing. "Dynamic responsiveness, control, friendliness, and attention-getting" are not a commonly recognized set of characteristics distinguishing online media from traditional marketing.

Which of the Following Characteristics Distinguish Online Media from Traditional