The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Question

Quizplus · Accepted Answer

The increase of consumer-generated information through digital media has actually made it more important as it provides more diverse and authentic perspectives. While there may be some instances of false information, the overall impact of consumer-generated information on purchasing decisions has been significant.

The Increase of Consumers Who Publish Their Own Thoughts and Product