Instacart is a service similar to Uber in that it uses an app and promotes the sharing economy concept. Consumers can use the app to contact independent contractors, who will travel to grocery stores and pick up groceries. They will then travel to the consumers' homes to deliver the groceries. Groceries are often marked up to account for the delivery, and customers often pay the drivers tips. However, they receive the benefit of not having to worry about grocery shopping. This service capitalizes on which variable of the e-marketing mix?
A) product
B) Digital media
C) Promotion
D) Distribution
E) Pricing

Question

Quizplus · Accepted Answer

Instacart's service is primarily focused on distribution, as it connects consumers with independent contractors who physically transport groceries from the store to the consumer's home.

Instacart Is a Service Similar to Uber in That It