Shannon Hill needed to buy an airline ticket to visit her parents. She went to several websites to compare rates and chose a flight on Go Anywhere Airlines because, for a similar price to other airlines, it had a better reputation for service. For Shannon, this flight is an example of which type of product?

Question

Quizplus · Accepted Answer

Shannon Hill compared several options before making a decision based on the airline's reputation for service, which is characteristic of a shopping product. Shopping products are those for which consumers spend time comparing quality, price, and service before making a purchase decision.

Shannon Hill Needed to Buy an Airline Ticket to Visit