A specialty product
A) requires minimal effort to purchase.
B) is purchased frequently.
C) requires purchase planning, and the buyer will not accept substitutes.
D) is generally less expensive than other items in the same product class.
E) prompts the purchaser to make comparisons among alternatives.

Question

Quizplus · Accepted Answer

A specialty product is unique and distinct from other products in the same category, and the buyer is willing to make an extra effort to purchase it. This often requires purchase planning, and the buyer will not accept substitutes.

A Specialty Product