As Beth and Rob search for a new home, they are interested only in houses built by a particular builder. This purchase is characteristic of a(n) ____ product.
A) branded
B) non-durable
C) unique
D) shopping
E) specialty

Question

Quizplus · Accepted Answer

The fact that Beth and Rob are interested only in houses built by a particular builder shows that they are looking for a specialty product. A specialty product is a type of product that customers are willing to go out of their way to buy because it has unique characteristics, brand loyalty, and quality that they cannot find elsewhere.

As Beth and Rob Search for a New Home, They