The weakest level of brand loyalty is brand
A) recognition.
B) insistence.
C) equity.
D) trial.
E) preference.

Name: The weakest level of brand loyalty is brand A) recognition. B) insistence. C) equity. D) trial. E) preference.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand recognition is the weakest level of brand loyalty because it merely indicates that the consumer is aware of the brand but does not necessarily prefer it over others or insist on buying it.

The Weakest Level of Brand Loyalty Is Brand