The value, measured in either marketing or financial terms, associated with a brand's strength in a market is referred to as brand
A) loyalty.
B) value.
C) share.
D) equity.
E) association.

Question

Quizplus · Accepted Answer

Brand equity refers to the value associated with a brand's strength in a market. It encompasses both tangible and intangible elements, including brand awareness, customer loyalty, perceived quality, and brand associations.

The Value, Measured in Either Marketing or Financial Terms, Associated