Which one of the following is not a benefit of multiple packaging?
A) Facilitates special price offers
B) Increases demand
C) Increases consumer acceptance of the product
D) Makes handling or storage easier
E) Conveys an overall image of the firm

Question

Quizplus · Accepted Answer

Conveying an overall image of the firm is not a benefit of multiple packaging. The other options, such as facilitating special price offers, increasing demand, making handling or storage easier, and increasing consumer acceptance of the product, are benefits of multiple packaging.

Which One of the Following Is Not a Benefit of Multiple