Brand insistence is the strongest degree of brand loyalty but the least common type of brand loyalty.

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Brand insistence refers to the degree of brand loyalty where customers are unwilling to consider any other brand and insist on purchasing a particular brand repeatedly. While it is the strongest degree of brand loyalty, it is also the least common type of brand loyalty as it requires a high level of satisfaction and trust towards the brand.

Brand Insistence Is the Strongest Degree of Brand Loyalty but the Least