Family branding occurs when all of a firm's products are branded with all or part of the same name.

Name: Family branding occurs when all of a firm's products are branded with all or part of the same name.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Family branding, also known as umbrella branding, is the practice of using a single brand name across a range of related products. This helps to create brand recognition and loyalty among consumers, as they associate the quality and values of the brand with all products under its umbrella.

Family Branding Occurs When All of a Firm's Products Are