Package safety or convenience features can perform a promotional role.

Question

Quizplus · Accepted Answer

Package safety or convenience features can be highlighted in promotional materials to attract potential customers and emphasize the value proposition of the product. For example, a company selling child car seats can promote the safety features of the product to appeal to parents who prioritize their child's safety. Similarly, a company selling pre-cut and pre-washed vegetables can emphasize the convenience of the product for busy consumers who want to save time on meal prep.

Package Safety or Convenience Features Can Perform a Promotional Role