You developed a new smartphone cover that you have been selling at flea markets around your hometown. You have been pleasantly surprised at how successful the covers have been so far. However, you are becoming increasingly concerned that some copycat vendors have begun selling similar products that have names that are very close to your products' name. What should you do?
A) Incorporate your product's name.
B) File the necessary papers to establish your legal right to your brand mark.
C) File the necessary papers to establish your legal right to your brand.
D) File the necessary papers to establish your legal right to your trademark.
E) Increase your brand recognition by doing more marketing.

Question

Quizplus · Accepted Answer

Filing the necessary papers to establish your legal right to your trademark is the best option in this scenario. This will give you legal protection against any copycat vendors who may try to use a similar name or design for their products. Incorporating your product's name or increasing your brand recognition through marketing may not provide legal protection against copycats. Filing for your brand or brand mark may be unnecessary in this scenario as it may not add any further legal protection beyond filing for a trademark.

You Developed a New Smartphone Cover That You Have Been