Millward Brown ranks the world's top 100 brands. Apple tops the list at nearly $250 billion. In terms of revenue, however, Walmart dwarfs Apple. Apple earned $233 billion in revenue, while Walmart earned $482 billion. While Walmart has higher revenues, Apple has greater

Question

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Brand equity refers to the overall value of a brand in the minds of consumers, which includes factors such as brand name awareness, reputation, and loyalty. While Walmart may have higher revenues, Apple's strong brand equity is reflected in its high ranking on Millward Brown's list of top 100 brands.

Millward Brown Ranks the World's Top 100 Brands