Shania loves new electronic products, but she also wants to make sure she gets a good value for her money. Therefore, she waits a few months after a product is introduced to see whether all the kinks are worked out. In the meantime, she reads ratings and reviews. She also turns to her friend John, who is one of the first people to adopt and test out new products. She relies heavily on John's recommendations. When she is satisfied as to its value, she usually buys the product. Shania most likely fits into which category?
A) Early adopter
B) Early majority
C) Innovator
D) Late majority
E) Laggard

Question

Quizplus · Accepted Answer

Shania waits for a few months before buying a new product to ensure that all the kinks are worked out and reads ratings and reviews to make a well-informed purchase decision. She also relies heavily on the recommendations of her friend John, who is one of the first people to adopt and test out new products. Shania exhibits the traits of an early majority, who tend to be more deliberate in their decision-making and rely on the experiences of others before adopting a new product.

Shania Loves New Electronic Products, but She Also Wants to Make