____ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.
A) Quality modification
B) Line extension
C) Aesthetic modification
D) Feature modification
E) Product mix modification

Question

Quizplus · Accepted Answer

Line extension is the development of a product that is closely related to an existing product line but designed to meet different customer needs. Quality modification involves changes in the quality of a product, whereas aesthetic and feature modifications involve changes in the design or features of a product. Product mix modification involves changes in the overall mix of products offered by a firm.

____ Is the Development of a Product That Is Closely