All of the following are major steps in developing new products except
A) test marketing.
B) evaluation of competitors' efforts.
C) screening.
D) business analysis.
E) idea generation.

Question

Quizplus · Accepted Answer

While evaluating competitors' efforts is an important aspect of market analysis, it is not a major step in developing new products. The major steps in developing new products typically include idea generation, screening, business analysis, prototype development, test marketing, and commercialization.

All of the Following Are Major Steps in Developing New