Angela and Ralph at Tablerock Foods believe they have come up with a delicious low-calorie dessert, but they have some doubt about which of two promotional and pricing campaigns will be better received by consumers. In this instance, they probably should proceed to the ____ stage of the new-product development process.

Question

Quizplus · Accepted Answer

Test marketing involves launching the product in a specific geographic area to gauge consumer response before a full-scale launch. Given that Angela and Ralph have doubts about the promotional and pricing campaigns, test marketing would allow them to gather feedback from consumers and make necessary adjustments before fully launching the product. Therefore, D is the best choice.

Angela and Ralph at Tablerock Foods Believe They Have Come