Scenario 12.1 Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2012 and began national distribution in 2013.
About 18 months later, a series of competitors' ads was run claiming that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
Refer to Scenario 12.1. Cheetos produces several cheese snack products and is considering a new Cheetos brand of crackers. This new Cheetos brand of crackers would most likely be an example of
A) a product modification.
B) a line extension.
C) a quality modification.
D) a functional extension.
E) an aesthetic modification.

Question

Quizplus · Accepted Answer

The new Cheetos brand of crackers would most likely be a line extension, which is the introduction of a new product that is closely related to an existing product line but designed to meet different customer needs. In this case, the new crackers would be closely related to Cheetos' line of cheese snacks and would meet the need for a crunchy, cheesy snack in a different form. Product modification (A) involves changing the existing product in some way, such as reducing the fat content of Cheetos Fat-free Crunchies. Quality modification (C) involves improving the quality of the product in some way, such as improving the taste of Cheetos Fat-free Crunchies. Functional extension (D) involves adding new features or functions to an existing product, such as adding vitamins to a snack. Aesthetic modification (E) involves changing the sensory appeal of the product, such as changing the color or shape of a snack. None of these options fit the scenario given for the new Cheetos brand of crackers.