Your company makes personal hygiene products for young men. Your product line includes deodorants and shaving products. You are responsible for managing the company's relationships with the major retailers in the western U.S. region. In a recent meeting with a store manager, you noticed young men selecting the company's deodorant product, then moving down the aisle to select a competitor's body wash product. As you think about it more, it makes perfect sense that a young man buying deodorant would also be interested in a body wash product. Your company currently does not make a body wash product.
Based on your in-store observations, which of the following product management actions would you recommend to take advantage of this deodorant and body wash linkage?

Question

Quizplus · Accepted Answer

A line extension would be the best choice as it involves introducing a new product (body wash in this case) that complements the existing product (deodorant) and caters to the same customer base (young men). This would allow the company to capitalize on the observed linkage between the two products and potentially increase sales and market share.

Your Company Makes Personal Hygiene Products for Young Men