Which of the following is not a service product?
A) Justin Bieber concert
B) Flight on Southwest Airlines
C) A 100% service satisfaction guarantee
D) Overnight stay at Holiday Inn Express
E) Dry cleaning of a suit
Correct Answer:
Verified
Q3: How can a service marketer smooth the
Q4: Explain how the characteristics of services affect
Q5: What dimensions do customers use to evaluate
Q6: List and explain the six distinguishing characteristics
Q7: Which of the following countries was the
Q9: Services are usually provided through _ directed
Q10: Julianne is planning her upcoming wedding later
Q11: Discuss the importance of services in the
Q12: How does the promotion of services differ
Q13: In what ways do perishability and intangibility
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